BRANDING

1/3
“Identity is cause; 
brand is effect.”

Larry Ackerman

Branding is the process of giving a meaning to a specific organization, company, products or services by creating and shaping a brand in consumers' minds.

STRATEGY

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Any example of a strategic plan must include objectives, as they are the foundation for planning.